Originally posted September 22, 2013
Craig Bouchard didn’t set out to write “a wonderfully endorsing” book about Caterpillar Inc. The co-author (with James Koch) of “The Caterpillar Way,” to be released next month, said the initial challenge was to chronicle the best managed company in the United States. “We devised a checklist of characteristics and looked at companies like Apple, Microsoft, IBM, General Electric and Walmart, but Caterpillar was the only one that checked them all,” said Bouchard. “The book is the story of a company that lost $1 million a day for three years in the early 1980s that became the best managed company in the country,” he said of Caterpillar.